Ten years of telling gaming’s stories. Films, shows, broadcasts, events and brand campaigns, made in-house by the Global Esports studio, led by co-founder Mohit Israney.
Views across GE content.
GE brand deckImpressions on GE content across platforms.
GE brand deckPeak viewers for a GE match, VALORANT Champions 2026.
Esports ChartsFollowers on GE’s main accounts.
Platforms, 16 Oct 2026Videos on GE’s two YouTube channels, with 43M views between them.
YouTube, 16 Oct 2026Social views for the Free Fire Pro League 2021 broadcast GE produced.
GE brand deck
The official anthem of the Skyesports Champions Series, celebrating South Asia’s rise in VALORANT. Produced by the GE studio, directed by Mohit Israney, with original music by Karan Kanchan.
With Garena, India’s biggest Free Fire tournament at the time. GE ran it from planning to broadcast: online qualifiers, league play and a grand final, 13 casters in four languages and a live fantasy league.
A gaming night with DJ Alan Walker, Mortal and Scout in Mumbai, plus the #LOLxLilNasX hashtag campaign around it.
GE’s offseason showcase: showmatches against Asia’s best teams, broadcast in English and Hindi.
With ASUS ROG, India’s first structured academy for rising VALORANT players: nationwide scouting, training by pro coaches, and showmatches.
An open-for-all Free Fire tournament, produced and broadcast end to end by GE.
VALORANT on the big screen in Mumbai and Delhi, with custom food combos and record sales for the cinema.
Jersey placements, content, events and creators, built as one campaign.
impressions
Jersey chest partner, with dedicated and integrated content and events.
impressions, and a 340% spike in sales
A VALORANT gift card campaign.
reach
GE Mavi campaign: content, live streams and store visits.
sign-ups
ROG Academy, from scouting to showmatches.
Campaign results as reported in GE’s brand decks.
Also: Amazon, Blizzard Entertainment, LinkedIn, BenQ and ZOWIE, Krafton, DreamHack, Viacom18, Sprite, Danone, Bajaj, Zotac Gaming, Loco, Dice, Miraj Cinemas, Sunburn, Isobar, Number (wearables), TT Racing, Frizzon Productions, The Esports Club, 8-Bit and Monk-E.
Past brand partners, from GE’s brand deck. Logos are trademarks of their owners.
A weekly news show on Indian and global esports. More than 50 episodes.
A docu-series inside the team house, the bootcamps and the off days.
What the players actually say mid-round, and the travel in between.
End-to-end broadcast of the Free Fire Pro League 2021, with 35M+ broadcast views. Watch parties in cinemas in Mumbai and Delhi.
Promoted GE VALORANT through online and offline watch parties and events.
Featured in GE content and events, as a creator and a competitor.
Former GE player and one of India’s biggest esports names.
A trailblazing streamer who has streamed for GE.
The face of VALORANT in South Asia, affiliated with GE.
Also with Tanmay Bhatt, Kubbra Sait, Raftaar, Kaneez Surka, Rannvijay Singha, The Great Khali, Karan Kanchan, Beyounick and Santanu Hazarika: ads, streams, events and apparel.
Brand campaigns, films, broadcasts and events for gaming audiences.
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